Weekly Hire & Service Structure – Internal Beta Concept

This page is a working concept to help us visualise a clearer way of presenting our weekly hire pricing. It is not live, not final, and not customer-facing. The goal is to show how hire, service contribution and damage waiver could be displayed separately in the future, while keeping the core weekly hire rate competitive.

 

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Weekly Pricing Layout

Draft layout showing three simple weekly options. The numbers are based on our current rate card: £35 per week hire, a small service contribution, and a damage waiver.

The structure is the important bit:

• Hire stays as the familiar £35 per week
• A small weekly service contribution sits on its own line
• A premium option includes damage waiver and extra protection

The middle option is designed to be the “default choice” for most sites.

Internal draft layout exploring how weekly hire and servicing could be shown separately for clarity and sustainability.

 

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Why Show Hire and Service Separately?

Historically, weekly hire has been presented as a single number that quietly includes servicing. Hiding where the real cost sits.

Most of the cost is not the unit itself – it’s the ongoing service:

• waste disposal
• water and chemical supply
• driver time and vehicles
• route planning and admin
• environmental and compliance pressures

Separating hire and service:

• makes the pricing easier to explain
• helps customers see what they are actually paying for
• gives us room to respond to fuel, disposal and compliance increases
• brings us in line with how cabins, skips, generators and other site kit are priced

The weekly hire rate stays familiar and competitive, while the service contribution line reflects real-world costs.

 

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5. What the Service Contribution Covers

The idea of a small weekly service contribution is to reflect the ongoing costs we can’t ignore. Even before a driver reaches site, there is cost baked into each visit:

• Travelling to site with a service vehicle
• Pumping out and removing waste for compliant treatment
• Refilling with water and the right chemicals
• Wiping down internal surfaces where needed
• Re-stocking consumables
• Updating the route plan and paperwork
• Meeting environmental and regulatory expectations

Fuel, treatment charges, chemicals and labour have all been rising steadily. A modest service contribution allows us to keep service standards where we want them, without relying on the £35 hire line to absorb everything.

 

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Why Keep a Premium Option?

Some customers value predictability and protection more than headline price. The Premium option is aimed at:

• longer projects
• high-traffic sites
• areas where damage or misuse risk is higher
• customers who don’t want to deal with unexpected charges

By including damage waiver and the service contribution in one clear weekly figure, we can offer a “no surprises” option that some buyers will naturally favour. It also mirrors how many plant and equipment companies present their protection packages.

 

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Internal Beta – FAQs

Q: Is this live pricing?
No. This is a draft structure for internal discussion only. It is not a change to our live pricing and should not be shared externally.

 

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Q: Will customers see this page?
Not unless we choose to publish and link to it. For now it can sit hidden, noindexed, or on a staging site, just for the team discussion.

 

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Q: Why use £2.50 as the service contribution?
It’s a small, non-threatening number that introduces the idea of a service contribution without causing pushback. It starts the structure. Over time, it could move gradually in line with fuel, disposal, labour and compliance costs.

 

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Q: Won’t competitors use any extra fee against us?
Competitors are already cheaper on headline weekly rates and will always be able to undercut if they want to. The goal here is not to beat the cheapest price in the market, but to build a sustainable structure that reflects our real cost base and service levels. A small, clearly justified fee for environmental and service pressures is easier to defend than a sudden jump in the hire rate.

 

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Q: Why does the middle option “pop out”?
The visual emphasis on the middle option is deliberate. It mirrors how other industries present the “recommended” or “standard” plan and steers most customers into the structure we want to normalise over time.

 

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Q: Are we committing to this right now?
No. This page is for exploring the idea, getting feedback from the team, and giving us something concrete to review with Rob before we decide how, when, and if to phase anything in.

 

Just an idea to crunch..